Fortunately the flavour itself immediately caught my eye. Masala means spice/s. I usually associate it to a chilli-like flavour.. at least most masala-labelled items coincidentally have that taste. I'm a big fan of trying country specific snacks...
The taste resembles a typical Indian mixed snack... unfortunately not spicy at all but still quite pleasant to eat. I'm just happy to try a different Lay's flavour.