Let's start with the packaging, its Australian made, it has no added MSG and it says new recipe. I'm no meat pie expert so I'm very curious what a new recipe would do to the basic meat pie.
I'm surprise how it actually tasted like a normal branded pie. I'm sure it would have tasted even better i I cooked it it in the oven than the microwave.
From a recent study from Today Tonight (super serious stuff there) Coles Meat Pie tested to have one of the highest fat content... maybe that's the secret to their recipe.