I was browsing my Facebook and realised my friend stumbled upon something really cool. A Design Your Own Magnum store. It's only a popup store but the gimmick has suckered me in!
The Magnum pop-up shop in Westfield Sydney is opened on behalf of clients Unilever. The Magnum Pleasure Store promotion will run for 6 weeks and is part of a global Magnum promotion. The store encourages customers to create their own Magnum but selecting coatings and toppings and then see if created right in front of your eyes.
I walked through wind and rain just to face a queue which took me over 40 minutes to conquer. Was this going to be the most amazing Magnum I've ever eaten!
Despite the long wait and slow staff, who seem to be doing their best, it's nice to be greeted with a friendly smile when you finally reach the front and actually be treated nice by all staff.
The idea is to choose a base Magnum, whether it be Milk, White and Dark. Then they'll coat it so they're able to stick all the toppings you choose. You're allowed up to 4 toppings, which seemed to be the popular and maximum choice by the people around me.
The finished product looks amazing and I guess that in itself might be worth the wait. The custom ice-cream will set you back $7 each. Unfortunately the end result is just that... a nice looking product that really isn't anything super special. The saying goes "If it ain't broke, don't fix it" and that's exactly what Magnum ice-creams are. So good already.. adding toppings really adds little to no benefit.
Here's mu own custom design: White Chocolate Base, Dark Chocolate Drizzle and Toppings include: Rose Praline, Crushed Macadamias, Crumbled Biscuit and Toasted Coconut Flake. Shame the Popping Candy wasn't available at the time.
For those who can't make it or just wanted a quick preview of what your long wait results in, here's a Youtube video of London's Build Your Own Magnum Store.
