The chocolate chips were not plentiful enough with very small specks throughout the biscuit. Though on the positive side it was an even consistency but just not enough chocolate chips to satisfy the palate.
There was also a weird hollowness to the biscuit like each one was filled with air. I suppose it gives you that "I need to keep eating" feeling because the snack felt so incomplete.
There's so many chocolate chip biscuits out there and this one can easily fade into the background and be forgotten. Maybe that's why it was also in the reject section of Coles....