I'm a full confessed lover of Cadbury now, especially for their latest innovation.
Firstly their packaging in a traditional egg carton that's dyed their famous-purple is pure brilliance. I feel a bit privileged to be holding this specimen to the checkout.
Another nice touch is the coloured spoons pre-packed with the product. Really loving the whole egg and spoon theme they got going.
And inside all the great marketing packaging is a beautiful egg shaped chocolate hiding a delightful white mousse.
I was getting worried that the Creme Egg was going to rule Easter forever... stand back.. we got a new contender!