I recall seeing Ube mentioned in an episode of Bizarre Foods where they featured an Ube and Cheese Ice-cream in a bun. I've yet to eat it that way, but very very interested.
I was expecting the crackers to have ube cream in between them for some reason. What I got instead was a nice sweet and creamy texture and it made it so pleasant to keep eating. Its light and each small packaging contained enough to keep me content.
Yum.. writing about it makes me want to go grab some more now... time to have an Ube break...